E-Shop Tycoon ▶ Trailer
E-Shop Tycoon screenshot 1E-Shop Tycoon screenshot 2
CasualIndieSimulationStrategySandboxShop KeeperTime Management2.5DTop-Down

22 playing

Peak in the last 24 hours: 41

Peak in the last 7 days: 64

E-Shop Tycoon Steam store

Game description

Embark on an e-commerce startup journey in E-Shop Tycoon! Optimize warehouse logistics, hire and train staff, and design unique office spaces as your business grows. Handle industry events and marketing crises. Come grow your startup into an e-commerce giant!

Basic info

DeveloperAeolian Games
PublisherAeolian Games, Gamersky Games
PlatformsWindows · macOS
Steam DeckPlayable
Release dateJul 28, 2026
Price
  • Steam store −35% $13.99 $9.09 · Steam ↗
  • Lowest-price store $9.09 · Steam
  • Historical low $9.09 · 3-month low $9.09Other stores ↗

Prices by IsThereAnyDeal

Minimum specs

OSWindows 10 (64-bit)
ProcessorIntel Core i5-4590 / AMD Ryzen 5 2600
Memory8 GB
GraphicsNVIDIA GTX 970 / AMD Radeon R9 390
Storage500 MB
steamyze

Review Analysis Score

Based on 404 reviews from the past 1 year

67.8/ 100
Bottom 20%

Steam rating: Mostly Positive (73%)

Review analysis summary (Reviewed Oct 19, 2026)

Running an online store starts out entertaining in E-Shop Tycoon, but reviews say the fun fades fast, leaving it at 67.8.

👍 Strengths

193 reviews find it fun, a few especially in the opening hours, and one calls it one of the most enjoyable tycoon games they have played in a long time. 18 enjoy the strategy in pricing, marketing and managing resources. 16 like the sense of progression as features such as auto restocking and forklifts unlock. Some also mention that it runs smoothly and that the small team clearly put effort into it.

👎 Where it falls short

Content Volume ranks 1319th of 1351. 68 reviews say the content runs out quickly, with the game finished in a few hours and little left to do afterward. 43 describe gameplay that turns repetitive once automation arrives, and some point to little variety in office items and decorations. 31 report bugs, including a broken logistics economy, auto restocking that fails and forklifts stuck in walls. Tech & Support ranks 1079th of 1399, and Gameplay ranks 1200th of 1396. Others feel the price is too high for the playtime.

Representative reviews Original reviews ↗

“concept is fun at the start” · 193 reviews
“economy broken after second office, localization broken with code fragments instead of text” · 31 reviews
“late-game UI limits (100 order cap, slow increment) frustrate management” · 15 reviews

How it holds up

−50+5

Controls, difficulty, progression and depth
Mentioned in 63% of reviews · Bottom 20% of the games we've analyzed

Controls & feel -1.94 · Responsiveness, precision, and how the menus handle
Negative “late-game UI limits (100 order cap, slow increment) frustrate management” · 15 reviews

Progression 31% · Difficulty 18% · Onboarding 13% · Freedom 9% · Strategy 18%

Plot, characters and the world
Mentioned in 12% of reviews · Bottom 30% of the games we've analyzed

World +1.83 · Lore, atmosphere, and how immersive the setting is
Positive “watching employees work feels like observing ants, cozy and meditative” · 7 reviews

Story 7% · Characters 2%

How much there is to do, variety and replay value
Mentioned in 49% of reviews · Bottom 5% of the games we've analyzed

Volume -2.14 · How much there is to play, including endgame, for the price
Negative “game played through in 2-3 hours, not worth the price” · 68 reviews
Positive “wants more forklifts and conveyor belts for late game” · 2 reviews

Variety 25% · Replayability 5%

Graphics, art style, music and sound

Not enough data — only 5% of reviews mention this.

Visuals +1.92 · Graphics, art style, and animation

Audio 2%

Playing with others, the community and servers

Not enough data — only 0% of reviews mention this.

Community — · Who you play with — how many, and how friendly

Playing together 0% · Servers & Connection 0%

Pricing, cheaters, balance and matchmaking
Mentioned in 25% of reviews · Bottom 30% of the games we've analyzed

Balance -0.41 · Whether classes, weapons, and builds are evenly matched
Negative “economy balance has problems” · 20 reviews
Positive “balance adjustment fixed overpowered late-game values” · 2 reviews

Anti-cheat 0% · Pricing 13% · Matchmaking 0%

Bugs, performance and developer support
Mentioned in 35% of reviews · Bottom 30% of the games we've analyzed

Stability -0.43 · Crashes, freezes, save loss, and game-breaking bugs
Negative “economy broken after second office, localization broken with code fragments instead of text” · 31 reviews

Performance 7% · Developer support 18%

Grey means too few reviews mention it to trust. — means almost no reviews mention it.

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